1St Shooting

Photographing bags is not for amateurs.

Especially if you have to run an advertising campaign. We figured that out the past few days, when we tried it on our own. Decide whether to wear them, support them or contextualize them. We are where we clearly rely on a more experienced "target", but the problem of how to put the shoulder straps on lasted throughout the service. Even photographing the worked velvet was no small feat, but Giulia knows her stuff. We didn't have any big sets, or big subjects at our disposal at the beginning. Needless to say, anything or anyone in the house has become potentially photographable. Even Connie's affable golden retriever has been targeted. We relied on Giulia knowing we couldn't provide her with great means (but certainly a great product) and we focused on simplicity. Trying to make shots in which we perfectly understood the manufacture or the natural elegance of the piece.