Made in Italy: an "Artistic" work.

Once upon a time in Italy ... and how much beauty there is still in Italy! For the campaign of the new autumn-winter 2020 collection we wanted to set the photos in Genoa, the brand's hometown, celebrating and enhancing the landmarks of our country that we are rediscovering once again. Art, fabric processing, craftsmanship but not only. Also the inspiration and creativity of young people determined to demonstrate once again the Italian excellence. We have chosen an iconic place in the history of our city, famous for its rich palaces once inhabited by powerful patrons and merchants. In this artistic and vibrant atmosphere unfolds the story of our vision that, a team of talented young people, has translated into modern shots and videos that play with the contrast between the baroque atmosphere and the creative flair of the crew in a service "behind the scenes" that has made the whole team protagonist in order to create a brand that goes beyond advertising but imbued with the spirit "Made in Italy". It was deliberately decided to leak the back-stage in an artistic continuum that is not hidden but celebrated. Spontaneous, energetic and authentic, the new Connibì bags have nuances that seem to leap out of the colours of the paintings, the precious fabrics of the furnishings and the frescoes, once again recalling timeless craftsmanship.

September 16, 2020 — Elisa Occella